By Ndileka Swakamisa
EMGuidance won the final round of Seedstars World South Africa and will represent the country at the Seedstars Summit in Switzerland to compete for up to USD 500,000 in equity investment.
About 300 people attended the event, and a record R2 billion investment capital was represented in the room.
EMGuidance was selected the 2017 most promising startup in South Africa for its adjective solution: It solves a critical problem for medical professionals by aggregating medical content from regional experts in one app.
As part of the prize, EMGuidance will participate at the Seedstars Summit, taking place in Switzerland in April 2018, a weeklong training program with the opportunity to meet over 75 other winners, as well as investors and mentors from around the world. Traditionally, the final day of the Summit will be dedicated to pitching in front of audience of 1000 attendees, with the possibility of winning up to the USD 500,000 equity investment.
Zlto, a digital rewards platform that incentivizes its users for postitive behaviours, came second, and Empty Trips Pty Ltd, Africa’s first online smart transport marketplace connecting transporters, brokers and shippers, grabbed the last spot in the top three. The other startups invited to pitch were GreenFingers Mobile, mbora, CommuScore, Muzi, Invoiceworx, Lenoma Legal, and Home Farm.
“We are really impressed with the quality of finalists as well as the diverse sectors that are represented at this year’s Seedstars Final.” says Jayshree Naidoo, Head of Incubator at Standard Bank.
“It’s a great opportunity for us to enable more nexts for startups as well as recognise the richness of the entrepreneurial ecosystem and how it has evolved in SA. We are committed to changing lives and looking forward to producing another Africa global winner.”
The 10 startups pitched in front of a jury that consisted of Quinton Dicks, CEO at SA SME FUND LIMITED, Ivan Epstein, Chairman of Cash Connect and Tricolour Investments, Audrey Mothupi, CEO of SystemicLogic, Lebo Gunguluza, Group Chairman Gem Group, Jayshree Naidoo, Head of Incubator at Standard Bank, and Polo Radebe, CEO at IDF.
Last year’s winners were ID Work, an online and mobile platform which gives independent home service providers like electricians, plumbers and handymen an opportunity to showcase their services to homeowners.