It’s that time of the year again where the retail world is preparing for a crazy knock out Black Friday as consumers are eagerly awaiting to indulge in the cost efficient sales.
Many South African retail shops are offering discounts on the 24th of November in light of Black Friday.
The day earned its name as it’s often the day shops ‘move into the black’ – meaning they have enough money to cover their costs. As The concept derives from the US, where sales start on the first Friday after Thanksgiving Day, known as Black Friday.
Retail prices will be dropping for 24 hours in an attempt to attract customers to spend their money in the run-up to December holidays.
Whether you are looking for Christmas presents, household items, a new wardrobe or technology ,various outlets offer discounts while It is considered to be working, as customers often queue for hours, even days, to get their hands on the best bargains.
Tips to help you this Black Friday
- Research the sales
Have a plan ready before heading to the store and search online. The circulars are in the Thanksgiving Day paper and available online as well.knowing what you want to buy will help you stick your budget and having the list will help cut down confusion when arriving to the stores.
- Where to go
There’s a strategy to where to get the too-good-to-be-true deals. The stores in retail hubs will be the most crowded on Black Friday as people try to get all of their shopping done in one place. Head to the stores away from the mall hubs, such as stand-alone big box stores such as Target or Walmart without other stores nearby, for the door-buster purchases.
- Big box alternatives
Try skipping the big box stores in favor of the malls now that Black Friday occurs on Thanksgiving Day. The crowds are more manageable and you will find one-day-only deals at the smaller mall chain stores. There are also timed sales at the mall, with the deals expiring at various times on Black Friday.
- Divide and conquer
Shopping with friends is one of the best ways. Gather into groups, divide the list. have one person to head to cosmetics another to toys and another to electronics so everyone can have everything on the list.
- Online is no guarantee
if you think you can get clothing online without fighting the crowd, you’re wrong, Some retail shops sell out items quickly.
To ensure Black Friday works for you , you need to plan your marketing strategy by not purchasing products you weren’t planned for, so prepare yourself while there’s still time.