Award Winning Entrepreneur Inspired By Judging Role

PICTURE: South African Premier Business Awards judge and 2015 winner of the Young Entrepreneur Award, Mr Sylvester Chauke

The successful Soweto-born Sylvester Chauke (37) is an entrepreneur who established his company DNA Brand Architects, in February 2012 after identifying an opportunity in integrated communications support for brands in the African continent.

His company is a Johannesburg based marketing and brand communications agency, romped home with the Young Entrepreneur Award at the SAPBA in 2015. Mr Chauke was inspired by his contribution in identifying and selecting the cream of this country’s business excellence. The work done by the 13-member panel of judges will be on display at a gala dinner that will take place at the Sandton Convention Centre where winners of the awards will be crowned. The annual are presented by the Department of Trade and Industry (DTI) in partnership with the brand South Africa and Proudly South African.

“It is an honour to be able to contribute to the selection of the cream of the crop in business today. I understand the effort it takes to participate and I also great joy from awarding in celebrating the great businesses around us, “says Chauke.

He adds that the awards are important because they place a business in a fortunate space of being reviewed and judged by some of the best businessmen and women in the country. It is also a great way to assess the performance of one’s company and also see opportunities for improvement and growth. He says winning the SAPBA Award in 2015 boosted his company’s profile and was a catalyst for many engagements and opportunities that followed nationally and internationally. He has since scooped prominent national and international Awards such as the World Confederation of Businesses- Inspirational Company, Golden European Award for Quality and Commercial Prestige, CNBC All Africa Young Business Leader of the Year, BBQ Awards- Young Leader of the Year, National Business Chamber- National Entrepreneur Champion and European Business Assembly’s Best Enterprise Award.


“I also wanted to contribute to the narrative of the South African and African approach to the brand communication and a build a team of new thinkers in the space. As entrepreneurs they have a lot to do to stimulate and grow our economy and it is awesome that we are seeing young entrepreneurs starting and growing their businesses. Every employment opportunity we create as we grow our businesses is a much needed contribution to our economy,” stresses Chauke.

He reckons that government has a critical role to play to stimulate the growth of young entrepreneurs in the country. “An opportunity that I see is for government to create enabling environment for businesses to thrive. This includes infrastructure that works uninterrupted services like water, electricity, traffic lights, telecommunication lights that function and airlines that are competitive. More can be done to allow more job creation and participation to take place. Moreover, entrepreneurship should become a school subject so that young people can engage with the matter early on their development, “says Chauke.


Sidwell Modupe- the DTI Departmental Spokesperson

Tel: 012 394 1650

Mobile: 079 492 1774


Twitter handle: @the_dti