The brilliant Tshepo Masango better known by his stage name ‘Artitude’ is a Hip-Hop artist, songwriter and a performer. His creative musical abilities led him on an incredible journey as a musician in the hopes of making a name for himself in the competitive music industry.
Born and raised in the captivating landscapes of Middelburg (Mpumalanga),he grew up listening to the likes of Zola and Pro Kid who played an influential role in his upbringing. He went to Sozama High School, where music was an integral part of his life during those years. After matriculating while still finding his flare of a best suited career choice for himself, he went on to study Bachelor of Music at the University of the Witwatersrand (Wits).
Artitude joined a group called Apex in 2011 from his hometown Middelburg, merged by their different musical talents the group was a success and gain local recognition. During the same year he left his group to embark on a solo career. “It wasn’t an easy decision but I had to start spreading my wings,” he said.
After trying out countless auditions, he made his first appearance on a Hip-Hop magazine called ‘Hip-Hop Street Magazine. In 2013 he gained recognition through his work on numerous features, which opened doors for his appearances on YO-TV,Craze, Soweto TV, Mzansi Insider and Africa-net. His first single titled ‘Hope’ made it on the number one spot on (Greater Middelburg)GM FM.
“I always knew that I was a star and perseverance and faith keeps me going when I am less motivated,” said Artitude.
It was not long before his music started attracting the right industry connections. Artitude describes himself as a genius in his trade with a unique look and lyrical ability. His ingenuity can be seen at how he uses figures of speech to spread a positive message to the community.
Upon his arrival to the city of lights Johannesburg Artitude’s talent came into contact with the right people and his career sky rocketed for the better, which gave him instant stardom and has since shared the stage with likes of A-Reece, DJ Tira, Black Coffee, Kwesta and Black Motion just to name a few.
He hopes to give back to the needy, communities that are less privileged, earn global recognition and for his music to live on.
Having technical skills in other faculties does not always equal good musical results. However, in Artitudes case, the talent he has as a creative individual combined with the gift of being a natural on the keys and skills acquired while studying music makes him a music genius in his own right.
In the recent years he has been studying the cut-throat game observantly, now he has a new single titled ‘Thinkin’ which is a love song to celebrate with those who have accomplished their relationship goals, and those who are ambitious enough to aspire to reach the top.
Facebook: Artitude SA