JOHANNESBURG: According to Sisulu, he’s known and worked with Sharman over the years and has always been keen to collaborate with him.
Shaka Sisulu, entrepreneur and founder of digital and social media agency Plum, has acquired a personal 51% stake in Retroviral Digital Communications. Mike Sharman, Retroviral co-founder, CEO and chief creative strategist, retains 49% ownership.
“With [my] becoming a shareholder of Retroviral, the two businesses will work in tandem,” says Sisulu.
“It is our vision to grow our combined revenues from around R30m to over R100m in five years through this alliance, ” he added.
“Shaka brings diversity into Retroviral’s ownership structure, but this is no superficial empowerment deal. We are bringing two disruptor agencies closer together in order to continue producing award-winning work. Shaka and I share the same vision and have only the greatest respect for each other,” says Sharman.
Both Sharman and Sisulu have revealed that they are not yet merging the two agencies.
According to Sisulu, he’s known and worked with Sharman over the years and has always been keen to collaborate with him. At this stage, the two agencies won’t be merged.
“Both shops are working well and are positioned for growth. A merger further down the line would not be out of the question, however,” Sisulu said.
“Plum and Retroviral offer similar services but have targeted different demographics. Their future collaborations open up a more diverse range of markets to clients,” Sharman said.
Sisulu is a well-known media personality (on radio, and later as a presenter of SABC 3’s Trending SA show), with investments in several businesses active in the commercial communications industry.
Sisulu flirted with controversy as a key player in the 2016 “ANC War Room” local election saga, a matter he says was resolved in his favour following a default judgement on a defamation case against Sihle Bolani and Sihle Bolani Communications in his favour.