WhatsApp Absa For A Seamless Banking Experience

PICTURE: Business Insider South Africa

JOHANNESBURG: WhatsApp is no longer just a chat site between friends and family. Absa is using the social media app to make banking easy for its customers.

Speaking to a Johannesburg-based talk radio, digital product owner for Absa Chatbanking, Suzanne Patterson says Chatbanking is meant to do basic banking.  She says it’s a conversational interface.

“You can ask for your balance, you can purchase airtime.  You can pay an existing beneficiary,” says Patterson.

She says this system does not require customers to do a walk-ins at Absa branches in order to register.  Registration takes place on customer’s cellphones once they add Absa as a contact.

So far, 10 000 customers have signed up for the new system.

Meanwhile, Patterson says people are slowly but surely accepting the rebranded Absa.  She says people were nervous initially, but have now welcomed the rebranded Absa.

So what is ChatBanking?
 
Absa ChatBanking on WhatsApp is an automated messaging system that is available for people that have an Absa account. It lets users do simple banking on the chat platform of their choice using conversational language and short-cut commands. 
 
Rautenbach said customers would now be able to connect with the bank in the same way that they would chat with their family, friends and business associates. 
 
Over 1.5 billion people in more than 180 countries use WhatsApp to stay connected anywhere and anytime. 
 
The launch of ChatBanking on WhatsApp comes after the momentum that was created by the launch of Absa ChatBanking on Facebook Messenger. 
 
We have seen a huge take-up on this platform amongst early adopters, particularly for airtime and data purchases said Rautenbach. 
 
He said as technology progressed and more customers connected, “bringing banking to where our customers are is essential to us, especially as we continue our journey to become a digitally-led business that is pushed by innovation”.